Millions and millions of people understand clearly that the word Internet and the word Facebook mean exactly the same thing. The only only large group of people that differ from that reality are the ones that spend their day on Twitter and Instagram. The primary thing that unites these huge groups is the knowledge that all of the world is connected by an IPhone and WiFi. If you are not part of this group, or if all of this makes you feel old and out of touch you need to be concerned about your Internet and/or Digital Marketing. Reaching out most probably involves some degree of Social Media. Achieving "Authority" and Page Rank higher than 3 certainly requires "Social Signal" indicating users wanting to share your website content with others.
Social Media is a double edged sword. The desire to be "Liked" can drain the two most limited and valuable resources that a small business has; time and attention. The reason that your business exists is to make money. You started the business because you have the secret sauce that rings the register.Getting "Liked" or getting "Followed" does not ring the register unless you have not made it convenient and compelling to engage with you. Your social/mobile website has to make a clear and compelling case to engage. Careful integration with Social Media is part of any complete Digital Marketing strategy and talented experts from the User Experience Task Force UXtf.us provide cost effective guidance to make sure you are well Liked and your business is well connected and profitable.